When I founded Best Apps For Kids in 2010, there was an emerging and vibrant kids app ecosystem. The barrier to entry was low for developers willing to put in hard work and the opportunity was high. Sure, there were plenty of kids apps – but not too many – and review sites, like mine, featured high quality apps from independent developers. But fast forward 10 years and the kids app ecosystem has become toxic for independent developers, replaced by a wasteland of bad apps and brand names.

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