We help mission-driven organizations use digital media to reach, engage, & empower their target audience

Work with us

what we do

Message the Mission

We ensure that your digital media (website, social, email) reflects your mission and establishes trust with your audience with clean design and a clear message.

Engage & Empower

We create, execute, & analyze digital strategies that combine marketing, community outreach, and user research to build the relationship between you and your audience.

Measure what Matters

The mission does not matter without impact. Data can provide actionable insights that improve results, identify opportunities, and pivot as needed. We help you identify, implement, and evaluate key performance metrics that align with your mission.

who we’ve worked with

For the past 10 years, we’ve worked on mission-driven projects in health & wellbeing, education, and social entrepreneurship.

project highlights

We are committed to measuring the impact of mission-driven projects, while understanding that impact is not always easily, or immediately,  quantified. 

MOVE FAST, DON’T BREAK THINGS

Facebook Ads for Rapid Growth in Research

When reseach was under threat of failure due to low enrollment, we created a digital media strategy that balanced growth hacking with research ethics. 

+
SPANISH- & ENGLISH-SPEAKING PARTICIPANTS RECRUITED
WEEKS
PUBLISHED RESEARCH PAPER
PATIENTS INCLUDED

User Research with Online Groups

We took a lean approach to user research, working with online groups to understand the needs & experiences of people living with a chronic health condition.

+
USERS
HOURS
FROM SURVEY LAUNCH TO ACTIONABLE DATA
TOPICS
STRONGER TOGETHER

Social Good in the Times of Covid19

We started Tech4Good to help families & educators adapt to home school by recruiting app developers and developing strategic outreach to provide free apps and other resources.

DEVELOPERS
$
APP VALUE DONATED
+
MEASURED REACH

our services

We focus on creating, refining, and adapting digital experiences as foundations for audience engagement, empowerment, and growth. Our approach is people-first and data-guided. 

Digital Media Strategy & Consulting

Digital media strategy is more than having a well-designed website and a social media presence. We combine the strength of digital media with mission-driven goals, emphasizing quality content, strategic growth, and impact over quantity and frequency. 

Audience Growth & Strategic Outreach

We take a multifaceted approach that emphasizes meaningful growth (not only clicks, views, or installs). We do this by community and influencer outreach, developing stategic partnerships, and digital marketing. When combined, this approach has the advantages of short-term and long-term, sustainable growth.

Facebook & Digital Marketing

We often take a Facebook-first approach to digital marketing, but emphasize establishing a direct relationship with the audience (e.g., email lists). Owning the communication channel  is important as minor tweaks to a social media algorithm can impact your ability to communicate effectively. Despite its shortfalls, email is still the most effective tool for engaging existing clients.

Research & Recruitment

Research and study recruitment in health, wellbeing, and education demands a sensitive approach, often following strict rules (IRB, PHI, Facebook). Our recruiting and research experience includes: chronic & behavioral health (smoking, eating disorders, sleep disorders), stroke, ESL/bilingual, lower socioeconomic status, education, families, and special needs. We are CITI certified in BioMedical, Social and Behavioral research.

Design & Content 

Design and content are critical to establishing credibility, building trust, and providing the audience tools to succeed. But creating high quality, shareable content is also important for community engagement and search engine optimization (SEO), both help amplify your mission.

Digital Media Management

Many organizations do not have the need or resources to have an in-house team. We can manage your digital media, including website updates, social media, and email marketing for   the fraction of the cost of an in house team. (We have over 15 years experience working in remote teams, too!)

audience & community

We are passionate about the following areas:

Chronic, Mental, & Behavioral Health
Women’s Health
Stroke & Brain Injury
Education & Special Needs
Social Entrepreneurship
Health & Education Equity
“Hard to Reach” groups
(diverse, underserved, low-income, ESL)

about our mission

Our mission is to help people improve their lives in meaningful ways. We do this by working with mission-driven clients and increasing their impact. We do this by using digital media in respectful ways that builds trust, enhances belonging, and facilitates communication. We do this by engaging and empowering diverse people & communities. And we do this by putting people first.

WhatMedia Founder Lesley Taylor
Lesley Taylor

Founder

I have been in digital media for over 20 years, but this story really starts 6 years ago when I had a stroke. Life threatening events have a way of changing your perspective. So, I sold my business, returned to college, and for 4 years I learned all I could about health and wellbeing though the lens of stroke. And what I learned was this: every chronic health condition increases the risk of stroke. Yet a disconnect exists between research, product development, and the audience. As a result, innovative research and products often fail to reach and help their target audience. My mission is to change that.

 

contact us

Reach our to us with your project details and we will get back to you as soon as possible

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