Hello! I’m Lesley Taylor, a digital media professional passionate about empowerment & engagement

My skills range from ideation – through research, design, & content – to audience growth & development. Central to this is my belief that a collaborative, person-centered approach is essential for developing meaningful user-centered products that reach the target audience and improve people’s lives. 

All
App/Mobile
Audience Growth / Digital Marketing
Chatbot/AI
Consulting
Content Development
Design
Research
Web

Services

DIGITAL MEDIA/PRODUCT CONSULTING
DIGITAL DESIGN, & DEVELOPMENT
AUDIENCE GROWTH & DIGITAL MARKETING
CONTENT DEVELOPMENT
MANAGEMENT (PROJECT, PRODUCT, ACCOUNT)
RESEARCH (USER, INDUSTRY, ACADEMIC)
ENTREPRENEURSHIP & BUSINESS DEVELOPMENT

Lesley has great creative skills and her design sense often bridged the gap between our techncial and editorial teammates. But what I personally enjoy the most about Lesley is that she can actually explain the whats and whyfors of her designs. …The corollary to that is Lesley is able to argue persuasively for key design elements and give constructive critical feedback on design implementations. You can’t go wrong by adding Lesley to your team.

S. LeClair
CTO, Equine.com (Primedia)

Process

There is the ideal process and then there is reality. Reality is often determined by resources: time, people, money. I use the following process as a guide, not a master. Whatever my role or size of project, when applied flexibly, this process allows me to stay focused on helping people reach their goals.
UNDERSTAND

You can’t solve a problem when you don’t know what it is. Learn about the needs of different stakeholders (users, team, company), evaluate resources, and do your homework (research). Most important: understand the user.

IDEATE

Ideation sounds more fun than planning. But together they become the  foundation that captures the potential of blue sky thinking and turns it into reality. Most important: ideate with the user in mind (not the ego).

CREATE

Innovation is creation. It’s the art and science of designing and developing a tangible product that meets a real need. Most important: create a user-centered product that empowers them.

LAUNCH

It makes zero difference in the world if you build a life changing product that never reaches the audience. Fortunately, user research not only provides a foundation for development, but for building relationships with your audience too. Most important: don’t sell users a product,  sell them a solution.

MANAGE

Effective management is turning ideas into reality. It is working with people respectfully, using resources efficiently, and delivering products effectively. Most important: get the best product to users with optimal cost and timing.

TEST

Always test and evaluate. Test your assumptions, ideas, research, products, marketing, business, and test your tests. Test, iterate, repeat.Think beyond metrics, but let them guide decisions. Most important: involve  your users throughout to ensure they always stay the focus.

About

I am a digital media/product professional with over 15  years experience, including 2 years in research-based healthtech and 5 years in edtech.

As a long-time entrepreneur, I have a diverse set of skills that allows me to create and grow meaningful, user-centered products that reach the target audience. Central to this is the ability to collaborate with diverse stakeholders, while staying focused on project goals, timelines, and deliverables. Although I have worked with a variety of industries, I am most passionate about working with innovative companies that leverage technology and evidence to improve people’s health & wellbeing.

For more information, contact me or visit my LinkedIn profile.

Contact

Reach our to us with your project details and we will get back to you at the earliest

Connect

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