Hello! I’m Lesley Taylor, a digital product specialist based in Silicon Valley, California
My skills range from product ideation, through research, design, & development, to audience growth. Central to this is my belief that a collaborative, person-centered approach is essential for developing meaningful products that improve people’s lives.
There is the ideal process and then there is reality. Reality is often determined by resources: time, people, money. I use the following process as a guide, not a master. Whatever my role or size of project, when applied flexibly, this process allows me to stay focused on helping people reach their goals.
You can’t solve a problem when you don’t know what it is. Learn about the needs of different stakeholders (users, team, company), evaluate resources, and do your homework (research). Most important: understand the user.
Ideation sounds more fun than planning, but the plan is the foundation for ideas. Ideation is the balance between blue sky thinking and practical application. Most important: ideate with the user in mind (not the ego).
Innovation is creation. It’s the art and science of designing and developing a tangible product that meets a real need. Most important: create a user-centered product that empowers them.
It makes zero difference in the world if you build a life changing product that never reaches the audience. Fortunately, user research not only provides a foundation for development, but for building relationships with your audience too. Most important: don’t sell users a product, sell them solution.
Effective management is turning ideas into reality. It is working with people respectfully, using resources efficiently, and delivering products effectively. Most important: get the best product to users with optimal cost and timing.
Always be testing. Test your assumptions, ideas, research, products, marketing strategy, business, and test your tests. Test, iterate, repeat. Most important: involve your users throughout to ensure they always stay the focus.